99A KEY APPROACH TO CARE PHARMACEUTICAL PRODUCTS AND RECALLSA Firm’s inventory as well as reputation largely depends on whether a complaint is made about its market product. Any flaws in the product can cost serious denigration of the manufacturing company that has earned a good reputation till time. When a product is introduced into a market, post marketing surveillance is a crucial factor for monitoring its harmful effects on population. The source of complaint can be anything i.e. Transportation, production and packing. Any failure in any of these stages can lead to a serious problem. So handling of market complaints must be of primacy task. The market complaints are handled with proper procedures. In case of genuine complaint a root cause analysis should be done to emend the problem and the products should be withdrawn from the market. Recall system should be that much efficient that can remove the product from market within as specific period of time. The following review depicts typical procedure for handling of market complaints and pmehdinub@yahoo.comReview622016Customer,Returned Goods,Market Complaint,Recall,HandlingMd. Mehdi Hasan, Ms. Sumaiya Mahmud,Md. Aminul Islam,Md. Mohshin Islam,Md. Salimul Karim,Md. Moniruzzaman, Harun Ar RashidDepartment of Pharmacy, Faculty of Health science, Northern University Bangladesh, Dhaka -1205, Bangladesh,Department of Pharmacy, University of Development Alternative, Dhanmondi, Dhaka 1209, Bangladesh,Department of Pharmacy, Faculty of Health science, Northern University Bangladesh, Dhaka -1205, Bangladesh,Department of Pharmacy, Faculty of Health science, Northern University Bangladesh, Dhaka -1205, Bangladesh,Department of Pharmacy, Faculty of Health science, Northern University Bangladesh, Dhaka -1205, Bangladesh,Department of Pharmacy, Faculty of Allied Health Science, Daffodil International University, Dhaka-1207, Bangladesh.,Department of Pharmacy, Faculty of Health science, Northern University Bangladesh, Dhaka -1205, Bangladesh